The Future of OTT and Ad-Based Streaming Platforms

These days, OTT services are receiving a lot of love from users.

After COVID-19, home entertainment time grew, leading to higher OTT usage.

OTT refers to services that deliver various types of content through the internet.

Netflix, Watcha, and TVING are well-known examples.

Different from cable TV, OTT lets users watch what they want, when they want.

There are many reasons why OTT has become popular.

First, users can access many genres in one place, giving them more options.

Films, series, and variety programs can be selected by preference.

In addition, OTT is cheaper than conventional subscription TV.

Being able to stream anywhere using mobile devices is also attractive.

Recently, increasing subscription prices have caused 부담 for many users.

Because of this, interest in free streaming services is growing.

Advertising-based services provide content at no charge.

Cost-conscious users find this model attractive.

FAST services are becoming popular as ad-supported alternatives.

KT recently introduced “Gi Live,” a FAST service that gained attention.

FAST is expected to become a new revenue model while the paid TV market stagnates.

The biggest advantage of free streaming is that there is no cost burden.

It also offers various content, expanding user choice.

However, users must watch advertisements, which can be inconvenient.

Also, content quality may be lower than paid OTT services.

Both markets will likely keep developing over time.

Advertising-supported services will likely attract more viewers.

Cost-free entertainment remains attractive to users.

I believe harmony between paid and free services is essential.

Blending both models offers better choices to viewers.

The future of streaming services is exciting FAST platforms to watch.

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